A beach holiday destination in the riviera of Albania

Boosting tourism recovery in the Balkans

Several Balkan countries, including Albania, Croatia, Montenegro, Greece and Turkey are among the 38 economies where the European Bank for Reconstruction and Development (EBRD) and the United Nations World Tourism Organization (UNWTO) will intervene to recover the tourism sector.

The rapid spread of coronavirus has had a massive impact on many sectors of the global economy, with tourism being among the hardest hit.

The immediate response was designed along the three pillars of the UNWTO’s Tourism Recovery Technical Assistance Package. It includes measurement of the impact of Covid-19, recovery plans with incentives to revive the tourism sector, protocols to ensure the enhanced safety, hygiene and security of tourists and employees, marketing of measures that can boost tourism demand, capacity-building for tourism officials and training for tourism sector enterprises in adopting the new protocols. A key element is to preserve human capital as well as to adapt and strengthen inclusion.

The EBRD is committing all of its activity in 2020-21 to helping its regions counter the economic impact of the coronavirus pandemic, with investment expected to reach up to €21 billion. The bank will target all sectors of the economy, including tourism and hospitality which were particularly affected by the Covid-19 crisis.

According to analysis by UNWTO, all worldwide destinations introduced restrictions on travel in response to Covid-19, an unprecedented act. While some destinations are starting to ease restrictions, the crisis is far from over and this lock down has led to a massive fall in international tourist arrivals.

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