Marriott International announces the opening of its 800th property in Asia Pacific. It is the JW Marriott Nara in Japan, marking the entry of the JW Marriott brand into this country. The company also expects the EDITION and Aloft brands to debut in Japan this year.
Across the Asia Pacific region throughout 2020, the Moxy brand anticipates its first hotel opening in China.
“We remain confident in the resilience of travel, our owners and franchisees, guests and associates as well as the future prospects of lodging in Asia Pacific, our second largest market,” Craig S. Smith, Group President, Asia Pacific for Marriott says. “We are encouraged by recent trends, especially in China, where demand has been driven primarily by domestic tourism.”
Marriott International in Asia Pacific has, on average, added close to 80 hotels per year in the last three years. In the first half of 2020 alone, the company recorded 73 new signings, including 43 in the Greater China region.
In the last three years, Marriott International in Asia Pacific saw a 20 percent increase in the number of conversion hotels added to the portfolio. This year, the company signed Singapore’s first two Autograph Collection hotels. They are Marriott’s dynamic collection of independent hotels that champions individuality.
With six billion domestic trips made in 2019 alone in China, largely because of a rise in average disposable income, demand for brands is at a moderate price-point. Fairfield and Moxy has gained momentum amongst both travelers and hotel owners.
Brands and experiences in new destinations
Marriott International recently debuted the AC Hotels by Marriott brand in Asia Pacific. Three AC by Marriott hotels are in Malaysia. Another one is AC Hotels Tokyo Ginza. AC Hotels by Marriott celebrates the beauty of modern design with its European soul and Spanish roots. Hotels are intuitively designed. Also in Japan and situated on the edge of a 1,300-year-old garden set on former royal palace grounds, the 158-room JW Marriott Nara is the first offering from the brand. Additionally, by the end of this year, the EDITION Toranomon in Tokyo will open. It’s going to be the brand’s debut in the country.
With millennials returning to travel first, the opening of the Moxy Shanghai Xujiahui this year will be an ideal addition to the vibrant cosmopolitan city. The millennial-focused Moxy brand features lively public spaces and minimalist design elements. Rooms are fitted with custom furniture that offers a playful style of traveling.
Earlier this year, Marriott International announced a multi-pronged approach designed to meet the health and safety challenges presented by the current pandemic circumstances. The company established a global cleanliness council to develop and implement a new generation of global hospitality cleanliness standards, norms and behaviors for its more than 7,400 properties around the globe.