Albania is promoting itself as a unique tourist destination at the leading International Tourism Trade Fair, organized by IFEMA Madrid. The country is showcasing its rich diversity of its main and popular tourist destinations.
PM Edi Rama says that Albania is at a whole different level now and it is up to us to introduce and showcase the country fit to this level, promote the country by doing the best we can within the space based on the opportunities we can afford, because we are neither Italy nor Spain itself, yet Albania is a country that is now capturing everyone’s attention.
The Madrid trade fair heralds the world’s largest travel trade fair in Berlin, where Rama says will take over as a host country next year in Berlin.
“Something truly unimaginable some years ago and that’s why it is important for us to be here today and that’s why it is important that provide entire institutional support to this effort, because it is an indicator of the seriousness and the significance we attach to the tourist Albania 2030 challenge,” Rama says.
Commenting the 10 million tourist mark in 2023, Rama says:
“The number of visitors will definitely increase this year, as already confirmed by the travel and tour operators participating in this trade fair and that have practically completed bookings also for 2025. We should push much strongly for more new investments, because we would otherwise find ourselves in an undesired and unpleasant situation between a growing demand and the supply that is not growing in proportion with the surging demand.”
Albania and Spain currently have relations of the best level of communication and joint work. Spain also has an increased interest in terms of business and investments in Albania and it is not about tourism only, PM Rama says.