The “Soundscapes of Albania” pavilion opened in Dubai as part of the Future Hospitality Summit 2025.
An emerging star in European tourism, Albania combines dramatic landscapes, Adriatic and Ionian coastlines, and UNESCO-listed heritage cities with a rapidly developing hospitality sector. The pavilion will showcase innovative projects, authentic experiences, and unique investment opportunities, highlighting Albania’s vision as a top destination for both leisure and business tourism.
The display highlighted Tirana’s spectacular projects and other major tourist destinations across the country. The pavilion is curated by the National Territorial Planning Agency and the Territorial Development Agency.
Jonathan Worsley, Chairman of the Bench, organizer of FHS World, said: “Our Country Pavilions are rather like a mini expo, shining the spotlight on specific destinations and presenting investors with a wealth of opportunities with a high ROI. With more than 40 percent of FHS World delegates actively seeking new projects, we have dedicated substantial space to these unique pavilions for 2025. It will be all eyes on Albania as the country debuts at FHS World, and we look forward to showcasing its exciting range of investment offerings.”
Albania’s tourism growth is built on three pillars: authenticity, sustainability and diversification. Already renowned for its stunning coastline and dramatic landscapes, Albania is expanding into cultural, eco, adventure, and agrotourism to become a year-round destination. The cruise sector is making waves too, with record arrivals in 2024-2025.
Albania presents investment opportunities across luxury resorts, marinas, coastal infrastructure, and a growing range of tourism sectors, with investors benefiting from lower VAT on hospitality services, 10-year exemptions from profit and property tax, and exemption from infrastructure tax. State land is also available for strategic projects. This, combined with Albania’s young, multilingual skilled workforce and strong focus on sustainability, the country one of the region’s most competitive emerging markets.
