Albania is taking concrete steps towards an ambitious vision for tourism development, with the aim of turning the country into one of the most attractive destinations in the Mediterranean region. The National Tourism Strategy, which has been praised by the international magazine ‘Travel and Tour World’, focuses on cultural heritage, sustainability and improving infrastructure.
The Albanian government has drafted a comprehensive 4-year plan focused on developing sustainable tourism. According to the “Albania Tourism Strategy 2030”, six distinct tourist regions will be developed to bring a greater variety of experiences. This approach aims to raise the country’s tourism standards, bringing it closer to the expectations of international visitors.
According to the article, Albania is investing in creating an inclusive and sustainable tourism model, not limited to the summer season. The objective is clear: to transform Albania into a “Mediterranean pearl”, where history, culture and natural beauty coexist with sustainable tourism practices.
This approach aims to raise the country’s tourism standards, bringing it closer to the expectations of international visitors. The country offers a unique combination of natural landscapes, cultural heritage and traditional hospitality, a formula that is increasingly attracting the attention of international tourists.
Further according to the article, one of the most ambitious projects involves the transformation of the Port of Durres. In addition, 20 new marinas will be built stretching from Velipoja to Ksamil, raising Albania’s image as a leader in maritime tourism in the Mediterranean.
Likewise, Albania’s natural beauty and mountainous landscapes are poised to become major attractions for tourists seeking outdoor adventures, especially during the winter season. The government aims to develop the Albanian Alps as a major winter sports destination. Cultural heritage is another area of focus for Albania’s tourism strategy. In addition, Albania’s digital tourism infrastructure is being improved with the launch of a National Tourism Registry and the introduction of an electronic visitor system. This digital transformation aims to improve visitor experiences and provide accurate data for tourism planning.
As the government continues to implement these policies, the country is determined to attract more foreign visitors, boosting its economy and securing its place as a leading Mediterranean destination, the article says.